Kim has established a strong presence in social-first football media. As a co-host on ESPN’s Football Forecast, a recent addition to the DR Sports team, and a regular contributor to a variety of different podcasts, he contributes to panel shows, debates, and digital football conversations followed by large online audiences.

This work, combined with broader social-led football content across multiple platforms, has built a deep understanding of how fans engage online, what drives conversation, and how to shape content that cuts through in a fast-moving digital landscape.